The Victoria Derbyshire Programme (VDP) needed a new look in 2018, and I was given the opportunity to rebrand the programme to give it a digital first feel. VDP was the first BBC programme to have an audience of mostly online viewers, and it looked to blur the boundaries between digital and linear content.
The BBC commissioned a new font to provide a fresh, distinctive look and feel across the entire BBC estate. The project was initiated by UX&D and I worked as a lead designer and creative project manager. My role was both in creating the new font and designs for BBC News, and rolling the project out across the BBC Global Video Unit.